Simba Turkey currently operates with a team of 12 professionals, comprising eight office-based executives and four dedicated warehouse personnel.
To enhance our brand equity and corporate visibility among our clientele, we relocated to a more modern corporate headquarters one year ago. In addition, we restructured our supply chain operations last year by transitioning to a new warehousing and logistics service provider. This strategic alignment successfully optimized our material handling processes, thereby maximizing both operational efficiency and throughput velocity.
Driven by our highly committed workforce and a robust strategic framework, we have achieved exponential growth over the past four fiscal years:
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A 230% increase in revenue (denominated in EUR)
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A 430% surge in total sales volume (in units)
Despite the broader Turkish market exhibiting stagnant growth conditions, we have consistently expanded our market share. We observe a particularly pronounced upward trajectory in our licensed product portfolio, as well as within the Jada Toys and Majorette brands.
A noteworthy highlight of our performance is the Majorette Collection. Simba Turkey currently ranks as the third-largest distributor globally, trailing only the United States and India. Furthermore, when analyzing sales metrics relative to population density, Turkey proudly secures the premier position worldwide.
