The “Majorette Build Your Car” Promotion took place in Turkey, in Istanbul and Ankara, together with Armagan Toys, an old and long-time partner. Therefore, please see a small summary of both them and Simba Toys Turkey.
“Thanks to our mutual efforts, Build Your Majorette Car was a marketing activation that performed above and beyond our expectations.
What did we do together?
The event was publicized on both online and offline channels.
-Promoted with paid online ads through MetaAds.
-Created an online presence with Reels videos and published on Armağan Oyuncak's official Instagram account.
-We also worked with influencers to reach a wider and more targeted audience.
-We gave away a Majorette set to one of our lucky customers.
-Factory Shop traveled to two cities, Istanbul and Ankara, to reach more people.
Armağan Oyuncak is already one of the few retailers that model car collectors turn to. As a brand, we are renowned for the range of products we offer. However, we are always looking for ways to improve Majorette's presence in our stores. With this app, our aim was to associate the two brands with each other in the minds of customers and we are very happy with the results. The app worked very well because it was exciting for model car collectors to be able to add a personalized vehicle to their collection at an affordable price. Also, the success of in-store marketing activations usually doesn't extend beyond the confines of the store. However, Build Your Car Factory was a huge hit on both social media platforms and online forums. Hundreds of people messaged us about the calendar of events and when the Factory Store would be in their city.
It has been a very successful implementation, so we look forward to having a permanent factory shop in the future.