WE ARE AN INTERNATIONAL ORGANIZATION THAT BREATHES THE SPIRIT OF A FAMILY.
It all started with our enthusiasm for toys and their production. Once a passion, it has now grown into an international company. At the same time, we have never forgotten the values of a family. That's why children come first.
Our vision:
As the most passionate family toy company, we want to play an important role in everyone's childhood.
Our Mission:
We love making toys that inspire children's imagination and creativity and build wonderful memories that will last forever!
Our Principles:
Consumer Focus: We put the consumer at the center of our thinking and create unique products with a clear brand signature.
Simplicity: Simple and clear structures strengthen our flexibility and decision-making.
Busines is People: Our global team is our strongest asset and we aim to create an environment where everyone can continuously develop and enjoy being part of our group.
Integrity: Honesty and respect for all our stakeholders underpins our culture and is the reason for our success.
Sustainable Success: As a family business, we think across generations and focus on long-term profitable growth.
Diversity: We respect everyone for who they are and ensure fairness. We believe that diverse teams offer the most comprehensive solutions to our daily challenges.
Our Values
Trust: Being honest and trustworthy is the strongest supporter of shared success and loyalty.
Entrepreneurship: We value entrepreneurial thinking. Being curious and learning from mistakes often leads to the best solutions and innovations.
Environment: We are passionate about toys and strive to create emotions.
Patience: We are passionate about toys and strive to create emotions.
Team Play: Open door mentality and controversial topics are an important part of our company culture.
Down to Earth: We are proud of our roots, live with a grounded mindset and always treat each other with respect.
How We Make Things & What We Case For !
THE TOY PRODUCTION STRETCHES FROM KNOW-HOW TO DESIGN, THE PRODUCTION TECHNOLOGIES, AND TO ALL USED MATERIALS.
The design relies on experience in playing as well as the educational potential. Clearly all of our products are worry-free for children. In order to maintain sustainability for humans and the environment, our ”Corporate Responsibility” sets high standards for the used materials, as well for the production cycle.
A Modern Brand Famıly
We are the secure umbrella for a successful brand family. In that way, we provide a strong worldwide branding and standing for all our brands. And like in every real-life family, all age groups are represented. Therefore we carry a product range for young and old, covering all product categories from A – Z.
