From September 5th to 10th, 2023, the international mobility festival, IAA Mobility took place in Munich for the second time. Under the new motto "Experience Connected Mobility," the intelligent connectivity of vehicles and infrastructure was made tangible.
With an open concept and a strong focus on mobility topics, moving away from the traditional automotive trade fair, the IAA offered new cars for auto enthusiasts. The car brand Smart showcased the SUV coupé #3 for the first time in Europe, shortly before its market launch. Parent company Mercedes enticed with a first study of the upcoming electric C-Class, which will likely be marketed as EQC starting in 2024, presented in the CLA format. Another world premiere was the all-terrain version of the new E-Class, accompanied by the eye-catching Vision One Eleven concept.
In addition to the public premiere of the Astra Sports Tourer Electric, Opel also brings the Concept Experimental as a potential glimpse into the future of the Manta. BMW showcased its new electric car generation from 2025 with the "New Class" series and Volkswagen presented the ID. GTI Concept.