Majorette celebrated its 60th birthday with a special event at FAO Schwarz in the store in Via Orefici 15 in Milan, during the week of Monza F1 Grand Prix!
In fact, from August 28 to September 8, 2024, a special promotion was held.
With a minimum spend of 15 euros for the purchase of Majorette products, customers could immediately receive a water bottle, with the Majorette 60-years celebratory logo.
For the entire duration of the promotion, FAO Schwarz customers were able to participate in the "MAJORETTE BUILD YOUR CAR" experience: a real workshop where kids and adults can design the car of their dreams!
To make the birthday even more memorable, from Saturday 31 August a dedicated area was set up inside the store, where it was possible to take souvenir photos thanks to a Majorette-themed photo opportunity that became a perfect chance for adults and children to immerse themselves in the Majorette world and take home a special memory of the day.