Simba Dickie Group - Official Branch of Turkey

Behind the Scenes of Little Smoby

Little Smoby was first introduced in fall/winter 2022 with the aim of once again creating a consistent and strong collection for children aged 0-3 years. The baby and toddler collection combines Smoby's core competencies, such as technically sophisticated production techniques, manufacturing in Jura, France, high-quality plastic material and a gender-neutral product and color design that blends seamlessly into modern living room design. An updated product philosophy forms the basis for future developments.

Of course, all the advantages offered by the plastic material itself are also utilized, such as the hygienic cleaning options and the light weight. In addition, all electronics have been dispensed with. Little ones discover their own abilities through smart mechanical activities, without sound and light effects.

Since its market launch, Little Smoby has developed positively and some products already received awards, including the "Grand Prix du Jouet 2023" and the "Made In France Product of the Year" award.