This year, it finally happened: For the first time, we were able to showcase our brand Jada Toys at a major public event in Germany — no less than at one of the world's largest gaming conventions, Gamescom in Cologne!
Our partner, JooJee, who had already set up a sales booth in the merchandise hall in 2023, expanded his booth this year to give us the opportunity to present Jada Toys separately. We took charge of designing our space, displaying our products in three showcases. With the support of eye-catching banners, we were able to establish a strong brand presence. Additionally, Jada Toys bags and flyers were distributed, highlighting our online shop and an exclusive discount offer. A big thank you goes to Christina Wimmelbacher and her team for their great work!
The idea for the collaboration with JooJee was born last year during my first visit to Gamescom. This year, I was again on-site to get a personal impression of our booth and the event. It was impressive to see how well our brand was received by visitors, and it was gratifying to witness how this idea turned into a successful trade show appearance.
However, we were not the only toy and merchandise manufacturers making our debut at Gamescom. Among others, Goliath, Funko, Carrera, and Blackfire also showcased their own B2C and/or B2B booths, highlighting the growing importance and significance of the merchandise sector.
We were also pleased to see the increased presence of regular brick-and-mortar retailers attending the event for B2B purposes. The growing interest in the "kidult" segment was clearly noticeable. For instance, two of our most important customers, representatives from Mueller and Rossmann, were present, both considering expanding their offerings in this area.
In the B2B sector, we also had a few promising discussions with new international merchandise distributors, which will hopefully open up new cooperation opportunities.
A highlight was the contact with Astragon, a well-known developer of simulation games, who expressed interest in integrating our models into their games.
In summary, the appearance at Gamescom 2024 was an important first step, but there is still much potential for the future—both in the B2B and B2C sectors.