From 29.11.2024 to 08.12.2024, our brands Majorette and Jada Toys were at the Essen Motor Show for the first time - and our 120 square meter booth quickly became a hotspot for car and tuning fans!
With an impressive 2.4 m tall Hulk figure, a cool show car from Fast & Furious and lots of concentrated car expertise, we were able to inspire visitors. Above all, the exclusive Majorette Essen Motor Show model - the Toyota GR Supra - was an absolute bestseller and a popular souvenir for young and old.
In addition to our Majorette die-cast models and the popular movie licenses from Jada Toys (Fast & Furious, Marvel, DC & Co.), interactive activities were also very popular. Our Build Your Car Factory with the Bugatti, Porsche and Lamborghini models attracted numerous visitors and guaranteed an unforgettable experience.
Our highlights were also frequently posted on social media - with numerous mentions from influencers such as jonnydiecast (198K followers) and Just Nobby (145K followers, former JP Performance employee).
Conclusion? The Essen Motor Show not only gave us maximum visibility, but also allowed us to interact directly with fans, collectors and tuning enthusiasts. We are already looking forward to next year!
For our Essen Motor Show aftermovie You can click this to watch.
